Fly is a MarTech consultancy. We work with B2B and nonprofit marketing teams on CRM, marketing automation, web, and technology strategy. StaqPilot is what happens when you run enough platform selections to know the questions that actually matter.
We've selected, implemented, migrated, and rescued CRM and marketing automation platforms across B2B technology, professional services, financial services, cybersecurity, and nonprofit sectors.
That experience is what's encoded in StaqPilot. The questions we ask, the dimensions we score against, the categories we exclude — these come from watching platforms fail in specific, predictable ways, and from understanding the structural mismatches that cause those failures before they become expensive.
Platform selection, implementation, migration, and optimisation.
Digital experiences built for speed, scalability, and conversion.
Systems and processes built to scale without adding headcount.
Commercial-grade technology strategy for mission-driven organisations.
"Fly are without a doubt, the best contemporary marketing and technology thinkers you could hope to have the good fortune to be referred to and work with."
Gavin Keeble
SecondNature
The martech landscape has grown from around 150 tools to over 15,000 in 14 years. Every vendor has a green checkmark. Review sites are structurally biased toward whoever pays to be on them. Peer references assume identical operating realities that rarely exist.
Our view is that good platform selection starts with the structural shape of the business — how it generates revenue, who it sells to, what its team can actually operate. Architecture mismatches are harder to recover from than feature gaps. Adoption failure is more common than capability failure. Pricing models matter more than price points when you're projecting two years ahead.
These aren't opinions arrived at theoretically. They're patterns we've seen repeat across enough engagements that they've become the foundation of how we evaluate every platform, for every client.
Before scoring a single platform for business fit, we exclude entire categories. A recommendation is only as good as the field it's drawn from.
Built for governance models and specialist admin structures most SMEs cannot sustain. The total cost of ownership — consultants, licences, customisation — routinely exceeds what small teams can justify or maintain.
Technically alive but quietly accumulating migration risk. Slowing investment and stalled roadmaps are warnings most SMEs only notice when it's too late to switch without pain.
Easy to enter, hard to exit. Proprietary formats and restricted integrations constrain your future options without advertising that they do so.
Promising features, unproven durability. SMEs are not well-positioned to beta-test infrastructure. The cost of being an early adopter on a platform that doesn't make it is a forced migration under pressure.
Flexible databases that can technically be shaped into a CRM. Long-term data model drift and governance dependency make these a structural risk as the business grows.
Excellent inside a narrow context, risky as a central system of record for businesses that expect to grow or evolve beyond that context.
"StaqPilot confirmed what we suspected — HubSpot was the right choice, but for different reasons than we thought. The dimension breakdown changed how we approached the vendor conversation."
Sarah Jones
Head of Marketing
"We were about to sign with a platform we'd demoed twice. StaqPilot showed us an integration depth gap we hadn't considered. Saved us a painful migration six months later."
James Wilson
CEO, TechStart
"Finally something built for buyers, not vendors. The exclusion report alone was worth doing the diagnostic — it explained why enterprise platforms weren't right for us in a way no review site ever could."
David Lee
VP Operations
"Took 4 minutes. The recommendation matched what a consultant told us after 3 weeks. Not sure whether to be impressed or annoyed that we spent £12k on the consultant."
Michael Thompson
CEO, GrowthCo
"StaqPilot confirmed what we suspected — HubSpot was the right choice, but for different reasons than we thought. The dimension breakdown changed how we approached the vendor conversation."
Sarah Jones
Head of Marketing
"We were about to sign with a platform we'd demoed twice. StaqPilot showed us an integration depth gap we hadn't considered. Saved us a painful migration six months later."
James Wilson
CEO, TechStart
"Finally something built for buyers, not vendors. The exclusion report alone was worth doing the diagnostic — it explained why enterprise platforms weren't right for us in a way no review site ever could."
David Lee
VP Operations
"Took 4 minutes. The recommendation matched what a consultant told us after 3 weeks. Not sure whether to be impressed or annoyed that we spent £12k on the consultant."
Michael Thompson
CEO, GrowthCo
"The team readiness dimension was a wake-up call. We were picking a platform based on features we'd never use because we didn't have the team to operate them."
Amy Liu
COO, Meridian
"I shared the results with my co-founder and we aligned on a platform in one meeting. Before StaqPilot, we'd been going back and forth for two months."
Raj Kumar
CTO, BuildStack
"The budget fit score was the most honest assessment I've seen. It didn't just compare list prices — it factored in what we'd actually need to spend to get value from each platform."
Emma Pearce
Finance Director
"Used the validation call after getting my results. 15 minutes with someone who actually understood the nuances. No pitch, no pressure, just clarity. Refreshing."
Tom Nguyen
Founder, NovaBrand
"The team readiness dimension was a wake-up call. We were picking a platform based on features we'd never use because we didn't have the team to operate them."
Amy Liu
COO, Meridian
"I shared the results with my co-founder and we aligned on a platform in one meeting. Before StaqPilot, we'd been going back and forth for two months."
Raj Kumar
CTO, BuildStack
"The budget fit score was the most honest assessment I've seen. It didn't just compare list prices — it factored in what we'd actually need to spend to get value from each platform."
Emma Pearce
Finance Director
"Used the validation call after getting my results. 15 minutes with someone who actually understood the nuances. No pitch, no pressure, just clarity. Refreshing."
Tom Nguyen
Founder, NovaBrand
We do our best work with B2B and nonprofit marketing teams that have a single-digit headcount. Typically scaling companies in technology, professional services, cybersecurity, and financial services — and well-established nonprofit organisations navigating the same CRM and automation challenges as their commercial counterparts.
Scored across 11 dimensions. Revenue model-aware. No signup. No sales pitch.
Consultant-grade rigour. Self-serve speed.